There's no getting around the fact that a wide variety of businesses can benefit from having a blog. Maybe not one hundred percent, but a big majority, especially when it comes to small and solo businesses. For those of you who are new to the blogging world and you're not sure what should be happening, let's talk a little bit about what those benefits are. While your exact mileage may vary as they say, here are a just a few things a blog can do for you and your business:
1. Easy Updates
If you want to make customers aware of special events, changes or news, blogs are one of the easiest ways to do it. Compared to a static site that your webmaster likely has to update for you, posting in a blog is just about as easy as writing email. A few clicks, some typing and you're done.
2. Getting to Know You
More often than not, people want to know a fair amount about who they're doing business with. How often have you heard of a new restaurant, salon or artist and then popped online to check them out before actually visiting? You may have even done this if you got a referral from a friend. Having a blog is a great way to let people get to know who you are and what you do. It is easy to share everything from tips to photos, stories and samples to show people why they need to choose you over anyone else. It's also a great chance to showcase your personality. Are you or is your business quirky, sweet, a little edgy? Make sure your blog reflects who you really are and that will help those who appreciate those qualities know they're in the right place.
3. Stand Out
Even though millions of blogs are added to the web each year, and it seems like everyone has them, in fact, not everyone does. This can be especially true for those who sell products verses services. If a lot of your competitors don't have one, that's all the more reason for you to have one. Why? First, because you can showcase your expertise. That adds another layer to the like and trust factor compared to someone who only has product and pitches on their site. Depending on your niche, your blog could also become a central point of reference for customers interested in your product. If they feel they can rely on your information, they'll also likely see your products as worthwhile as well. As you can see, a blog can be a time saver, a showcase, as well as an edge above the competition, and that's just the beginning. If you aren't seeing those benefits yet, don't give up. Keep learning and trying and you'll be on your way to success in no time.
If you'd like to learn how to create quality content for blogs, books, articles and more, I invite you to visit my website http://www.cherylpickett.com and sign up for my free, weekly tips and strategies. I look forward to helping you create content faster, easier & with less stress!
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